The Marni for H&M collection will hit stores next month but fashion fans got their first look at the new line last weekend. Stars like Winona Ryder, Jessica Chastain, Freida Pinto, Drew Barrymore and Milla Jovovich turned out for the launch party in Los Angeles to see the new collaboration between the Swedish retailer and the Italian fashion house.
Winona Ryder said:
“I’m a huge fan of Marni, I have been for years. I love the whole idea of taking high fashion and making it affordable and accessible with H&M.”
Drew Barrymore said:
“I love H&M and I love Marni. I love how H&M are bringing the regal, chic clothes of Marni to everyone.”
H&M has brought several luxury brands to its stores over the last few years. The AFP reports that H&M has collaborated with Comme des Garcons, Matthew Williamson, and Sonia Rykiel. Last fall they released an affordable luxury line with Versace.
The Marni for H&M line will consist of both men’s and womenswear with most pieces priced under $100.
Here’s a video from the Marni for H&M launch party.
Consuelo Castiglioni, the Founder and Creative Director of Marni, said:
“It has been an inspiring night, surrounded by a perfect setting and a great crowd. LA encapsulated the dream! It is not long before Marni at H&M is in the stores, and I am happy to share these magic moments with everybody.”
The Marni for H&M collection will hit shelves in 260 stores around the globe starting on March 8th.