Super Bowl Watchers To Use Their Mobile Phones Significantly, Good News For Advertisers
The Super Bowl is right around the corner and there’s expected to be a much larger number of people watching this year, 173 Million people to be precise which is the most in the last eight years.
According to a study, a mass majority of viewers will be using their mobile phones quite a bit during the big game. The past couple weeks, ads have been popping up on Youtube such as the one with Comedian Jerry Seinfeld in an Acura commercial or Matthew Broderick in a Ferris Bueller themed Honda commercial.
“Nearly half of Super Bowl XLVI viewers will check their mobile device as many as 10 times during the game, and almost a third of viewers under age 45 will watch the game “with device in hand.” More than 80% of viewers say they’ll use their mobile device during the game at least as much as they did during last year’s Super Bowl.
“That’s all according to a recent survey by research firm Harris Interactive. The study was commissioned by the mobile marketing company Velti, and shows that fans are increasingly reaching beyond just their in-person friends and the game broadcast itself for Super Bowl updates and interaction.”
These findings aren’t too surprising considering the growth of smartphones and the ability to easily read or update Twitter or Facebook through various apps. This is definitely good news for advertisers as people will definitely be talking about their commercials on social networks. Whether good or bad, people will talk about it and the success of the commercial truly lies with the people.
Who are you rooting for in the Super Bowl?