Taco Bell Launches Breakfast Menu In 800 Restaurants

Taco Bell breakfast menu’s made their way into 800 of the company’s 5,600 restaurants on Thursday, marking the first time that the fast food service has offered breakfast foods.

The initially launched is based mostly in the western US but the company hopes to have all restaurants nationwide serving breakfast based foods before the end of 2014.

Options on the new menu include breakfast burritos with eggs and meat, sausage and egg wraps, orange juice, coffee and other traditional American breakfast foods with a slight twist. Items currently range in price from 99 cents to $2.79.

To fully serve its breakfast options the company has partnered with some big names in the breakfast industry including Cinnabon, Seattle’s Best, Johnsonville and others.

The move is largely seen as a way for Taco Bell to expand profits at a time when poor economic conditions have led many people to eat-in rather than purchase more expensive food from local diners.

Speaking about the company’s push an executive at Taco Bell told the Associated Press:

“We want to get our fair share and then some.”

In the meantime don’t expect a 6am Taco Bell breakfast burrito as the company will open later then its competitors and focus more on the younger crowd who tend to wake up later in the day.

Given the fact that I can make Johnsonville food at home in a matter of minutes I have a feeling I’ll be sticking to breakfast at home for the near future.

Would you be willing to forget about buying a McMuffin if you could eat a breakfast burrito from Taco Bell instead?