Facebook is reaching new heights in the UK — and that means MySpace is slipping.
New analysis out from Hitwise today shows Facebook taking 45 percent of all social network traffic in the UK in June. Both Bebo — now in second place, with 25 percent — and MySpace — in third, with just under 15 percent — have lost significant numbers over the past several months.
Perhaps more intriguing, though, is the deeper analysis ranking all sites considered Web 2.0 — not just social networks. Facebook is still a strong first in the UK there, but YouTube is the next most visited service. Bebo came in third, Wikipedia was fourth, and MySpace was down to fifth for the month of June.
On the whole, HitWise says one out of every five URLs accessed in the UK belonged to one of those five services.