Tumblr, the incredibly popular microblogging platform, is doing very well. The company announced that they now reach over 120 Million people every single month through their nearly 42 Million blogs and 16 Billion+ posts.
The site makes it very easy to post content or get a message out there. Users have built-in options to easily share an image, text, video, and so on. Add to the fact that you can use a bookmarklet to share anything interesting that you’ve came across, and you’ve got a winner.
While most people look at the blogging platform as a place for teens, it’s actually a lot more than that and has quite the adult audience. Also, many businesses and top brands use the platform to get content quickly out there.
“Tumblr’s quirky blogging platform and community network reaches 120 million people every month, founder and CEO David Karp disclosed at the Digital Life Design conference in Munich Monday. Karp, citing the startup’s latest Quantcast figures, shared that the social network and blogging hybrid now sees 15 billion page views each month.”
CEO David Karp on their growth:
“The early growth that we saw was around creators … our first community was those creators,” Karp said of Tumblr’s initial growth spurt. “We didn’t set out to build network .. all we wanted to do was make novel tools.” But in building explicitly for creators, a widespread network of creators, curators and content consumers was born.”
Do you have a Tumblr account and if so, how often do you use and post?