Apple Sells More Than 350,000 Textbooks In Just Three days
Apple recently announced their new iBooks platform which brings much more functionality to digital books. Also, they revealed that they will now be selling textbooks through their service and it seems that with being on the market less than a week, has paid off quite well.
The company managed to get on-board Pearson, McGraw-Hill, and Houghton Mifflin Harcourt who control 90% of the market. In just three days, they sold over 350,000 textbooks.
“According to Global Equities Research, which monitors Apple’s iBook sales via a proprietary tracking system it doesn’t much care to discuss, more than 350,000 textbooks were downloaded from the company’s iBooks Store within the first three days of availability.”
“And there were some 90,000 downloads of iBooks Author, Apple’s free textbook-creation tool, during the same time.”
The World is shifting to more digital means. No longer are we bound by the old confines of media, that is physical books and copies of material. And being that more and more people are consuming more and more content on their digital devices, it was a great fit for the tech giant to get textbook makers involved, just like they did with music and iTunes which revolutionized the music industry.
What makes this all very interesting is that as the growth of the iPad increases, so does the potential for sales of things that can be specifically used on the tablet. Textbook makers actually will make more money by selling a digital and interactive copy versus selling a traditional copy via retail. Combine this with the fact that users will no longer have to lug around 100 pounds of books, and you’ve got yourself a win-win situation.
Is Apple on to something here? Would you rather have your textbooks digital?
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Jan 23, 2012
ebook, epub, ibook, pdf, text, apps, websites !
What is needed in this "affair" is a new role more than anything else.
This new role could be described as "personal contracts/licences holder" "account managers for personal contract/licences and login/passwds or certificates"(no contents or copies in there, just references), something like that, several of them of course, and ability to move all your "assets" or "belongings" from one to the other, so that a trust relationship can exist regarding the privacy of these data (and privacy of these data also under strong legal constraints for these organisations).
Then you can have an environment with a clear role separation between these organisations on one side, and editors, on line shops, on line content holders and difusers on the other.
Which then could allow a user to buy an ebook, apps, websites (access to) "for life"(or with some timing guarenteed in a strict legal point of view, but "for life" in spirit), possibility of upgrade if new edition and you feel like it, and that's it.
Enough with these "private bookshelves"(music, video, sito shelves) linked to some device maker, on line shops, "social network", or some other giant !
A bit more developed below :
http://iiscn.wordpress.com/2011/05/15/concepts-economie-numerique-draft/
(and in the "copies_licences" text (2007) linked in the post)
And almost EVERYTHING already there really
Jan 24, 2012
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