Acer’s New Battle Plan: Sell A Ton Of Ultrabooks, Phase Out Netbooks
While the tablet market has been red hot over the last 12 months the executives at Acer are taking a different approach, going all in with second-generation ultabook models in the second quarter of 2012 and then with new models in Q3 2012.
Company chairman JT Wang announced on Thursday that his company’s goal will be for ultrabooks to account for 25-35% of company sales in 2012.
The company’s plans come after the Acer Aspire S3 brought in sales of 250,000-300,000 units in the first quarter of launch. Acer suspected that word of mouth will help the Aspire S5 tablet PC will sell even better.
The company is also planning to push their reach further into Brazil, the Philippines, Thailand and other Southeast Asia markets which will allow Acer to make up for slowing sales in the US and parts of Europe.
According to DigiTimes:
Acer’s notebook shipments are expected to drop 10-15% sequentially in the first quarter of 2012, but total shipments for all of the year will still post an on-year growth of 10%, said the company.
In the meantime very little mention of the once red hot Netbook market has been made yet. What we do know is that Acer hopes to have $499 ultrabooks ready for sale by 2013.
Are you willing to take a closer look at Acer Ultrabooks if you haven’t purchased one already?