The latest smarphone from the Apple arsenal, the iPhone 4S, remains in high demand according to recent statistics. Research company ChangeWave Research did a survey of smartphone purchasing plans in late December.
From that survey, 54% of US consumers who plan on buying a new smartphone in the next 90 days, chose the iPhone 4S as the smartphone they most plan on purchasing. It’s no surprise that the phone is a top choice among consumers.
Apple products, particularly the iPhone, remain in high regard and the buzz surrounding them, particularly avid users of the product, make them the “must have” gadget and even must have status symbol. At the end of the day, gadgets are a symbol of one’s style.
“While that number is down from the 65% who identified the iPhone as their preference just before Apple debuted the iPhone 4S in October 2011, it’s the highest ever for an Apple smartphone two months or more after its introduction, said Paul Carton, director of research at ChangeWave.”
And with the iPhone 5 coming out this year, most likely in the fall as is the typical launch time frame, interest in the smartphone is sure to increase.
“The iPhone 4’s trend line, however, was different: While that 2010 model peaked at 52% and then fell to 39% three months later, it jumped back up to 47% around the time that Apple started selling its smartphone to Verizon customers in early 2011.”
Smartphone manufacturers are still pushing out quality Android phones, but they simply haven’t been able to achieve the kind of buzz that Apple is so prominently known for.