Twitter Traffic Soaring In The UK

The UK is dominating America when it comes to Twitter usage.

New analysis out by Hitwise this morning shows British use of Twitter was a full 70 percent higher than American use last week. UK visits to the site jumped a massive 631 percent over the past 12 months.

The researchers note that their measurements are probably even on the low side, as they don’t include cell phone usage and other non-traditional site traffic.

Another interesting nugget of info: Search terms containing “BBC” made up three of the top 10 searches that led UK users to Twitter in the past four weeks. “BBC Sport” was the second highest query, right under “Twitter” itself.