Chick-fil-A has announced that they will be serving a specialty-grade coffee at its restaurants nationwide. According to AL.com, Chick-fil-A has partnered up with Thrive Farmers Coffee to introduce a specialty-grade Central American coffee to its 1,800-plus restaurants nationwide.
Buisnessweek reported that Chick-fil-A announced the new specialty-grade coffee on August 12, and added that the restaurant chain is also adding iced coffee to its menu. The coffee was reportedly created specifically for Chick-fil-A, and according to AL.com, “the sale of each cup provides direct revenue to the Thrive Farmers network of family farmers in Central America.”
“We reflected on feedback from our customers who expressed that they wanted a better cup of coffee, and we found a partner who brought the added expertise we needed,” said David Farmer, vice president of product strategy and development for Chick-fil-A. “The true magic of this relationship is that not only does the coffee taste great, (but) we also found a partner who shares our belief that business can be bigger than the bottom line. Now we are able to serve our customers an amazing cup of coffee that also will improve the lives of the farmers who grow it.”
Thrive Farmers said that their partnership with Chick-fil-A is “rooted in a shared commitment to providing quality coffee while impacting farmers and their communities.”
“By partnering with Chick-fil-A’s 1,800-plus restaurants, we have together an unprecedented opportunity to expand the impact of our farmer-direct platform and allow Chick-fil-A’s customers to know the positive impact they are having on the farmers who grow their coffee,” said CEO of Thrive Farmers, Michael Jones.
So how does this partnership work to the benefit of the farmers? According to Buisnessweek, Thrive is a supplier that shares revenue with farmers. AL.com continued on to say that Thrive’s revenue sharing model stabilizes the price paid to farmers year over year:
“Thrive Farmers Coffee signs contracts with the farmers and farmer groups to supply Chick-fil-A coffee, and the farmers’ payment for the sale of their coffee is not tied to the fluctuating commodity markets. That way, the farmers maintain an economic interest in their coffee from the time it leaves the farm until Chick-fil-A purchases it from Thrive Farmer”
Chick-fil-A customers nationwide will get a chance to try the new coffee with prices ranging from $1.59 per cup to $2.59 depending on the menu item. Want to check out the new coffee menu for yourself? Just check out Chick-fil-A’s coffee and iced coffee pages.
[Image via Shutterstock/Iryna1]