Taco Bell is hoping a comic book will help spread the word about the new product heading to restaurants today (May 8).
Those who firmly believe Taco Bell simply rearranges its stable of ingredients to create new offerings will surely turn their nose up at the latest addition to the menu. Instead of putting together an entirely new foodstuff, the fast food chain is offering a different flavor of its popular Doritos Locos Tacos.
According to Marketing Daily, Taco Bell recently unveiled the Spicy Chicken Cool Ranch Doritos Locos Tacos (SCCRDLT). Surely the latest offering from the restaurant chain is easier to eat than it is to say. To celebrate the “new” addition to its robust menu, Taco Bell put together a comic book with a little help from artist Ashkhan.
— Jacoby (@KING_HAWK8) April 14, 2014
The Taco Bell tale follows the tasty adventures of Johnny DLT, a character who is apparently madly in love with the restaurant’s latest creation. Readers can treat their brains to Johnny’s numerous reactions after he consumes the SCCRDLT in various psychedelic environments. The tale is colorfully presented to folks across over two dozen animated GIFs.
The comic book is crudely drawn, something which may send some folks scrambling away from the Tumblr site. However, this writer didn’t mind the artist’s simplistic approach to the material. It’s not groundbreaking stuff, but it’s certainly a unique way to inform social media fanatics about the latest product.
Tumblr isn’t the only social media platform Taco Bell is using to help promote the Spicy Chicken Cool Ranch Doritos Locos Tacos (man, that’s difficult to type). The fast food chain also put together a pretty clever promo video on Vine.
So what is the SCCRDLT all about? The folks at Businessweek provided some details about the product ahead of its May 8 debut. Check out the description below for all the info, though don’t blame us if you start to get a little hungry.
Here’s what you can expect from Taco Bell’s latest creation:
“The Spicy Chicken Cool Ranch variation is much like the existing Cool Ranch Doritos Locos Tacos; it just replaces ground beef with chicken and a new, spicy ranch sauce. Aside from this zesty condiment, the other ingredients can already be found in the company’s kitchens. Customers can always customize their DLTs to get chicken instead of beef.”
Taco Bell fans can start stuffing the latest Doritos Locos Taco into their mouths today. Be sure to grab the new menu item while you can — it’s only available at restaurants for a limited time.
[Image via Taco Bell]