Start-up Company Plans To Put Ads In The Sky By Launching A Giant Billboard Into Earth’s Orbit

It seems that the sky really is the limit for Russian start-up company StartRocket. The firm is planning to take advertising to new heights by placing glowing ads in the sky, Science Alert is reporting.

The plan is to launch an enormous solar-powered billboard into low-Earth orbit — and showcase ads for the whole world to see. The concept involves sending a fleet of mini-satellites, also known as CubeSats, into space. They would then use them to piece together a programmable display that would showcase ads targeting a potential audience of 7 billion people.

According to StartRocket, the idea is to use the giant billboard as a way of showcasing ads and logos, promoting global entertainment events, as well as conveying important messages to the public during emergency situations when other means of communications are rendered unusable.

“When phones don’t work, during zero visibility, power cuts and catastrophic emergencies, the government can use the display for urgent notifications for the population,” states the company’s website.

How Does The Orbital Billboard Work?

The space billboard is being referred to as the “Orbital Display,” and is made up of tiny CubeSats, each representing a single-piece canvas called a “Spaceboard.” These satellites are equipped with solar photon sails, which can be deployed to reflect the light of the sun, and which form the individual pixels of the beaming billboard.

Since it’s dependent on sunlight, the Orbital Display would only function at dawn or at dusk — and would allow companies to showcase their logos or messages for a maximum period of six minutes — but no more than three to four ads a day.

The entire structure spans a total area of 19 square miles (or 50 square kilometers) and is designed to orbit the planet at an altitude of 248 to 310 miles (400-500 kilometers).

“We are ruled by brands and events. The Super Bowl, Coca Cola, Brexit, the Olympics, Mercedes, FIFA, Supreme, and the Mexican wall,” project leader Vlad Sitnikov told Futurism.

“The economy is the blood system of society. Entertainment and advertising are at its heart. We will live in space, and humankind will start delivering its culture to space. The more professional and experienced pioneers will make it better for everyone.”

To illustrate what the Orbital Display would look like in the sky, Sitnikov released a concept video last week. The clip, which you can watch below, shows the entire process from launch to the finite product, showcasing bright logos of a number of famous brands, such as McDonald’s and KFC.