One Direction Our Moment

One Direction Fragrance ‘Our Moment’ Now Available At Macy’s

The official One Direction fragrance Our Moment is now available at Macy’s.

Although the scent launched in the UK over the summer, the retailer unveiled the group’s latest business venture on Wednesday (September 18). Fans can snag a bottle of the “playful, fruity floral fragrance” in 650 stores across the nation. The item is also available for purchase online.

In order to celebrate the arrival of the One Direction fragrance, Macy’s plans to play the group’s music in participating locations.

“We know our customers will also have fun hearing the band’s music in our stores today, helping launch what is anticipated to be one of the most popular fragrances with our shoppers throughout the holiday gifting season,” Macy’s chief marketing officer Martine Reardon said in a statement.

Reardon continued, “We know how eagerly One Direction fans have waited for the ‘Our Moment’ fragrance to launch here in the United States, and are excited to offer the collection nationwide and on”

According to the official release, the band worked closely with experts to develop the new fragrance. They also had a hand in designing the bottle and the packaging.

This is how the scent smells:

Our Moment is a sparkling, juicy, and feminine fragrance made up of splashes of fresh fruit and seasonal flowers infused with undertones of warm musk. The pink grapefruit, wild berries, and red currants, combined with the delicacy of jasmine petals, and frangipani with the dry, woody tones of musk and patchouli leave an enticing and playful scent on the skin.

The Our Moment fragrance is just the latest business venture bearing the popular group’s name. One Direction also unveiled their tell-all documentary This is Us in theaters last month. An extended cut of the flick arrived in cinemas last week.

“We’re overwhelmed by the response to the film, so we’re thrilled to be able to release this extended cut of the film for One Direction fan,” Sony Pictures said in a recent statement.

Are you planning to pick up a bottle of the One Direction fragrance today?

[Image via FlashStudio /]