Ace Hardware royally messed up. The company could have easily embraced the Sundance short film When The Zombies Come, but instead the company spoke out against the film.
In the meantime, When The Zombies Come (not pictured) has launched on YouTube and has received 6,000 views in just a few hours.
Here is a synopsis for the film:
“At a hardware store in the middle of no where fans of the walking dead have turned their love of zombies into an obsession which has warped the way they see the store and costumers.”
After realizing that the outside of an Ace Hardware store was used for the film, the hardware supplier wrote the following message:
“Ace Hardware was not aware that a deplorable video encouraging violent behavior was produced and we did not approve the use of our brand or store in the filming of that video. We are aghast and outraged that these individuals used our nationally recognized brand in this film. This video does not in any way represent Ace Hardware and the thousands of hardworking Ace employees that are knowledgeable, friendly and dedicated to serving Ace customers. We are making every effort to remove this video from all online sources. We greatly value our customers as well as our ‘helpful’ brand image and are deeply offended by the content of this video.”
Perhaps Ace Hardware didn’t get the memo about people LOVING zombies.
Here’s the When The Zombies Come video:
Do you think Ace Hardware missed a huge opportunity to capitalize on the social success of the independent Sundance Film Festival short film?