Category: Technology Author : Duncan Riley Posted: October 6, 2008
Tags : bluehouse, Facebook, ibm
IBM launches business social networking tool Bluehouse

IBM has opened access to Bluehouse, a “Facebook for business” service based on IBM’s Lotus Foundations.
Bluehouse offers regular social networking tools, tailored to corporate use, including web conferencing, instant messaging, document sharing, directory, profiles, all delivered via the web.
Sean Poulley, vice president of IBM’s online collaboration services told Computerworld that “Bluehouse will allow people to quickly create a collaborative space, but unlike Facebook it has management features to ensure privacy and other controls that businesses want.”
The significance in a broader sense is IBM’s focus on Bluehouse as a “cloud utility.” IDC Analyst Frank Gens said that “Our view is that being able to provide software offerings through a cloud services model is the foundation for new growth for the industry…Bluehouse is Lotus moving much, if not most of what they do in a traditional software model, and putting it right out there in the cloud.”
Bluehouse will be offered for free during a testing period, with a subscription model to be implemented at a future date.
(thx to Mona for the tip)







Jan 31, 2009
It will be really cool to test this; IBM can really “bring it” when it comes to tech.
Feb 4, 2009
one more social ****
Feb 6, 2009
Can't wait to try this
Feb 9, 2009
How long will be the testing period?
Feb 16, 2009
I am happy IBM is bringing more new stuff to us.Can't wait to try it here.
Feb 23, 2009
Think there are enough social media sites out there…
Feb 27, 2009
OMG one more social….
Mar 2, 2009
IBM's Lotus collaboration software is becoming a “click to cloud” utility geared for ease of use
Mar 2, 2009
Social network is dead now …
Mar 3, 2009
The significance in a broader sense is IBM’s focus on Bluehouse as a “cloud utility.”
Mar 9, 2009
With pleasure esteemed. It was pleasant to me. I thank.
Mar 11, 2009
Unfortunatelly Social media has become just a marketing tool in the most cases
Mar 11, 2009
Thank you for sharing this info, this is very helpful for me
Mar 14, 2009
late to the party
Apr 15, 2009
and hoping that several company will use this ?
Apr 22, 2009
It´s great when you can learn from the net thaks for sharing this with us
Apr 30, 2009
I agree with Bodezy when he says do we really need another FB even if it's “for business”? Be interesting to see how successful IBM is with the model.
~Jane
May 31, 2009
Wow Sounds Good. Thank You
May 31, 2009
Good idea, too much public info on FB than would be good for a business..