Each and every day, New York continues to prove its greatness in the form of music, art, and food.
As if NYC didn’t spoil us enough with that completely epic and unforgettable ice cream museum, this fall, the Big Apple plans to host its first ever dessert festival, Dessert Goals.
On Oct. 23, Dessert Goals plans to feature 20 of the top dessert vendors across each of New York City’s five boroughs in Williamsburg, Brooklyn.
The sugar-filled event will include treats such as mochi ice cream from Mochidoki, “cakies” inspired by Twinkies from Jae NYC Eats, ice cream sandwiches from Melt Bakery, authentic Hong Kong-style egg waffles topped with ice cream from Wowfulls, and jewelry-inspired cakes and truffles from Mini Melanie.
In addition to having ultimate access to sweets, there will also be an Insta-worthy photo garden where guests will find candy-inspired props and backgrounds, treat-themed demonstrations, a candy wall, and unlimited Intelligentsia Coffee – because who wouldn’t love a little coffee with dessert?
The event will also offer festival-goers the chance to attend exclusive workshops with top experts in the dessert and social space.
“From dessert photo styling (where you can eat all the props!) to making money from your food photos (omg, what a dream) – we have workshops with some of the top bloggers, influencers and professionals in the industry,” the Dessert Goals website reads.
Pop Productions founder, Miraya Berke, and Liang Shi, owner of the Ma Matcha New York pop-up and creator of the curated dinner series Fun Fun Dinners!, are the geniuses responsible for creating this celebration of sweets.
Berke is also known for her December Whiskey Waffles & Workshops series, a boozy brunch workshop that offered crafty holiday shoppers the chance to eat, drink, and create coasters to give as gifts to their fellow drinkers.
“The goals of the workshops are to learn how to make something new and to use your hands,” Berke told Brooklyn Daily.
The winter brunch party took place inside the Shanty, a full-service bar within the New York Distillery.
“We’ll be making coasters out of corkboard and rope,” Berke told Brooklyn Daily. “I thought coasters would be a fun project since it’s tied to drinking whiskey, plus we’ll be making two sets, one for you and one to give as a holiday gift.”
Early bird tickets for Dessert Goals have officially sold out, but there’s still a chance to snag a spot. Starting Sept. 27 at noon, Dessert Goals will be selling general admission tickets online for $15, but you better hurry, there’s only 800 available.
According to the Dessert Goals website, each ticket includes:
- Entrance to NYC Dessert Fest during your designated time frame
- A drool-worthy round-up of 20 of the best dessert vendors, all with their specialties and never before seen mashups available for purchase with an average price point of $5 per dessert
- Photo garden specifically decorated for dessert photography (#omgdessertgoals)
- Photo booth and printouts of your #DessertSquad at the Sharingbox photo booth
- Illuminated Coffee Experience with Intelligentsia and Bodum with unlimited Intelligentsia coffee to compliment your sweets and learn how to make the perfect French press with Bodum experts
- Sweet surprises for a “Wonka”-like afternoon
- Access to the rooftop lounge with views of Manhattan
First Roundup of Dessert Goals Vendors Include:
Guests are asked to arrive at least 15 minutes prior to their designated entry time. General admission does not include entry into the workshop events. Tickets will not be sold at the door. Ticket refunds are not available. The event is both indoors and outdoors and is rain or shine.
[Featured Image by LuminaStock/Thinkstock]