“The Book That Can’t Wait” Uses Disappearing Ink To Entice Readers
Eterna Cadencia, an independent publisher in Argentina has released an anthology of new Latin authors that buyers are hurrying to read. It’s not necessarily that the buyers have become so enthralled with the authors work as much as a necessity to read the compilations before the words disappear off the page
Executive at Eterna Cadencia has implemented a special type of disappearing ink that once exposed to sun and air begins to fade, eventually disappearing after only two months from the time of opening.
“The Book That Can’t Wait” came about as the publisher was looking for a way to motive buyers to read new books quickly in order to sell future books more quickly and to give new authors the chance to develop a quick following.
In the video shown below the publisher proclaims:
“Books are very patient objects. We buy them, and then they wait for us to read them. Days, months, even years. That’s OK for books, but not for new authors. If people don’t read their first books. They’ll never make it to a second.”
The team at Eterna Cadencia worked with DRAFTFCB Buenos Aires to develop the disappearing ink.
Here’s a video showing off the new technology which could be used in more projects should buyers find the books motivating:
It’s hard to believe that someone would really be willing to buy books they can’t pull out of their collect and read for a second time or even lend to a friend.
Would you be willing to buy a book that forces you to read it right away and then becomes nothing more than firewood or a paper weight several months later?