Calvin Harris Underwear Campaign

Calvin Harris Models Underwear For Emporio Armani [Photos]

Calvin Harris is the latest celebrity to strip down to his underwear for the folks at Emporio Armani. If you’re a fan of Harris’ physique, prepare yourself for a full-blown Calvin attack.

Since the wildly successful DJ has a set of well-sculpted abs that tend to look great whenever they’re positioned in front of a camera, it’s not altogether surprising that Harris is using them to make a little cash on the side. Although Calvin makes a ton of money as a musician — more than any other artist in his genre, in fact — he doesn’t mind adding a few zeroes to his already swollen bank account.

Instead of teasing you with a few wordy passages about Harris and Emporio Armani’s professional relationship, we’ll instead jump directly into the underwear pics. Once the eye-catching images have been properly consumed, readers can decide if they need a backstory. After all, an image is supposedly worth a thousand words.

Since the folks at Armani like selling underwear, they were understandably excited that Calvin Harris decided to strip down to his unmentionables for the company’s latest high-profile campaign. In fact, according to Hollywood Life, Mr. Armani himself expressed his unbridled joy after scoring the famous DJ for the new ads.

Take a look at what Giorgio Armani told the folks at Women’s Wear Daily.

“Calvin Harris is a truly cosmopolitan, dynamic young man who is capable of attracting the masses with his music and energy. He isn’t a model by nature, and this creates a more sincere and engaging bond with the public.”

Not surprisingly, Harris was pretty enthusiastic about the campaign as well.

“It’s incredible to be working with Mr Armani and his team at Emporio Armani. I feel an affinity to the brand ethos and have been a long time admirer of their designs.”

As you may already have guessed, it didn’t take long for fans to notice Calvin Harris’ underwear ads. According to Billboard, the DJ’s Instagram photo featuring his skivvies racked up over 15,000 comments and 112,000 comments. From where this writer is sitting, that sounds like money in the bank.

What do you think about the Calvin Harris underwear photos? Are you beyond thrilled that the DJ decided to strip down to his unmentionables for Emporio Armani?

[Lead image via Joe Scarnici / Stringer / Getty Images for GQ]

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