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Reading: Google wants to save content producers from malvertisements
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Science & Tech

Google wants to save content producers from malvertisements

Published on: February 13, 2009 at 3:38 PM ET
Steven Hodson
Written By Steven Hodson
News Writer

Malvertisements you ask, while shaking your head – what the hell are malvertisments?

Well it appear that there are some unscrupulous folks out there where scum bucket malware distributors attempt to place malicious ads onto legitimate ad networks. This usually involves talking reputable sites into running what are usually flash ads that have had encrypted redirects included in them. These redirects are typically unnoticed by by the creative people who upload them to be run on these reputable sites. The encrypted redirects are triggered by times and geo location among other triggers.

While ad networks can check these flash files using a variety of tools or third party services many times they miss and as a result set loose a variety of dangerous ads onto the web. Enter Google and a new specialized search tool called malvertising research which allows advertisers – or anyone for that matter – to search for issues to do with malvertising as well as conduct background checks. More information can be found at Google new site – www.anti-malvertising.com

Malvertising = malware + advertising. This is a custom search engine intended to help ad network customers conduct quick background checks on prospective partners. This search engine checks independent, third party sites that track possible attempts by parties to use ads to install malware. The sites included in the search results are not reviewed by Google for accuracy or completeness, and do not reflect Google’s views or research conducted by Google

[hat tip to Sunbelt Blog ]

TAGGED:advertisinggoogle
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