A new Miller Lite bottle will make its debut this summer.
The company announced today that it has redesigned its bottle with “broad shoulders” and a “countered grip” for better handling.
Ryan Reis, senior director of Miller Lite, said: “Miller Lite is giving beer lovers a long-overdue reinvented look and drinking experience with the breakthrough new bottle design … In our testing, consumers overwhelmingly preferred the new bottle to the standard beer bottle. We’re proud of the new design and we’re excited to see how everyone reacts to our new look. This time when you grab a Miller Lite, you’ll know it.”
Miller Lite added the vortex bottle neck a few years ago, but this is the first major redesign in the last 0 years to change the shape of the bottle. The new bottle will be featured in commercials later this month, and it will hit restaurants and bars this summer.
Stuart Leslie, president of 4sight, the company that designed the bottle, said: “The beer category is focusing heavily on packaging design innovation and the new bottle from Miller Lite will take this category to new places … We are proud to help Miller Lite use design as a tool to influence the market and continue to be an industry leader.”
What do you think of Miller Lite’s new bottle?
