Hot on the heels of Kristen Stewart’s recent assurance that cast promotion for The Twilight Saga: Breaking Dawn will be “fine,” comes even more good news for the franchise – and fans.
Today, Summit Entertainment (parented by Lionsgate) announced back to back marathon screenings of all five saga installments will take place on November 15 across theaters in North America. The Twilight Saga: Breaking Dawn – Part 2 will be the last film shown and will screen at 10 pm.
Depending on whether you love or hate Stephenie Meyer’s series, this news will either strike terror into your heart or unbridled joy. If you fall into the latter camp and do attend you’ll also see never-before-seen content and receive souvenir swag.
It’s a great marketing move and a sign that Summit really are locked for “ full steam ahead ” promotion of the series finale. As Hypable pointed out, it also means marathon ticket holders will get to see the last installment “two hours earlier than most midnight screenings in the rest of the country.”
The studio received another shot in the arm today after Fandango announced Breaking Dawn — Part 2 as the most anticipated movie based on their annual fall film survey . In addition, 51% of voters consider it the ‘Best Date Night Movie.’
No word yet on participating theaters but Summit will announce locations and ticket retailers soon. But now that it’s clear Robert Pattinson and Kristen Stewart are working on their relationship — or at least prepared to acquiesce to a PR statement that they are — Summit’s last hurrah for The Twilight Saga: Breaking Dawn – Part 2 should be a relative breeze after weeks of dire promotion predictions.
The Twilight Saga: Breaking Dawn – Part 2 hits theaters November 16. Directed by Bill Condon and starring Robert Pattinson, Kristen Stewart, Taylor Lautner, Mackenzie Foy, Peter Facinelli, Elizabeth Reaser, Jackson Rathnone, Nikki Reed, Ashley Greene, Dakota Fanning, Michael Sheen and Billy Burke.
