The Apple Watch has not been a huge hit with millennials. According to a report from NBC News , the Apple Watch has some millennials feeling guilty.
“According to a new study by MBLM, a brand intimacy agency, millennials are dissatisfied with the watch. Many reported the original thrill of using it began to dissipate after 30 days, with the watch starting to feel like a weak extension of their iPhone. Some even reported feeling guilt over wearing the Apple Watch.”
NBC News goes on to note that some feel guilty because the watch feels like a ridiculous symbol of wealth, while others said the watch is simply frivolous.
Millennials aren’t the only ones complaining about the watch; in fact, many people thought the Apple Watch was flopping, especially since sales figures haven’t been released. However, according to CNET , sales aren’t as bad as some thought.
“Apple has sold 2.79 million Apple Watch units since the device went on sale in April, research firm Slice Intelligence told Reuters on Thursday. The company added that of those buyers, 17 percent decided to buy at least one extra band to go along with the model they originally purchased.”
The sales figures released certainly don’t prove that the Apple Watch will be a long-lasting hit. The reviews have been very mixed. Susie Ochs from Macworld , a site that usually gives everything from Apple four stars or more, gave the watch three-and-a-half stars, citing one of the most frustrating problems with Apple’s new product.
“Since the lion’s share of the data it presents comes from your iPhone, be prepared for lags. Even scrolling around its face, the refresh rate seems a little laggy compared to what I’m used to (and spoiled with) on the iPhone and iPad.”
Ochs goes on to note that location-based apps, like Maps and Weather, are the slowest. She says third party apps are even worse. Ochs isn’t the only reviewer who believes the Apple Watch has too much lag. In addition to the lag, Gizmodo says the watch is just too hard to use.
“But if you want to scroll through apps, forget about it. Apple makes you swipe around its pretty little carousel of app icons with a terribly tiny touchscreen instead. A touchscreen small enough—particularly on the 38mm version—that I often miss the app I’m trying to tap and launch another by accident,” writes Gizmodo author Sean Hollister.
The Apple Watch appears to be the first item in a long time from the Cupertino that isn’t groundbreaking. It’s definitely not like the first generation of the iPhone, which lacked features, but was still considered a groundbreaking device. Perhaps the next generation of the Apple Watch can convince consumers and critics that it is a relevant product.
[Photo by Justin Sullivan / Getty Images]
