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Reading: ReadBurner Adds NewsGator Support
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Science & Tech

ReadBurner Adds NewsGator Support

Published on: June 23, 2008 at 9:44 PM ET
Duncan Riley
Written By Duncan Riley
News Writer

Up and coming meme tracker Read Burner has added built in support for NewsGator products.

The Newsgator integration sees NewGator “clippings” (a bit like shared/ starred items in Google Reader) count towards ReadBurner share counts, meaning the service now meme tracks from a broader number of people, in theory delivering better results.

ReadBurner has also added a “lightbox feature,” so when a user clicks on stories, the story loads in a lightbox on ReadBurner, but notably the lightbox shows the content from the source on the source. It’s a great feature but more importantly it demonstrates a way to deliver an easier, more intuitive user experience without the need to resort to copyright theft. Everyone wins, no one loses.

The thing I like about services such as ReadBurner and competitor RSSmeme (who also is expanding out of Google Reader tracking alone..note I found this link on ReadBurner) is the decentralization of the tracking away from a central short list to a broad cross-section of the community. The real difference is in the results delivered: a broad section, with less dominance by an arrogant few. It’s not perfect, but it’s certainly more egalitarian, and that’s always a good thing.

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