Microsoft is revving up to sell Windows 8 and to prepare for that launch the company has hired Jay Victor, a former brand strategy director for Disney who will take on the same role at his new company.
Victor will develop and market all major brands at Microsoft including Windows, Xbox, Office, and Bing, although what that marketing will entail is yet to be outlined.
The OS is expected to arrive in April and company CEO Steve Ballmer has called the product Microsoft’s “biggest gamble yet” which explains why they would bring on an experienced worker with a great track record for selling consumer-facing ads.
Victor will take over for Mich Mathews who announced in the spring that she was retiring as Microsoft’s Central Marketing Group head.
[ via The Register ]
