Google has terminated its advertising services agreement with Yahoo! Inc. that was first announced in June. Yahoo is broken hearted that Google chose to withdraw from the agreement rather than defend the partnership in court.
Google notified Yahoo of its refusal to move forward with implementation of the agreement following indication from the Department of Justice that it would seek to block it if the parties were to proceed.
The deal could have been highly beneficial for Yahoo, allowing the company to accelerate its investments in other priorities, given the potential earnings. With the break-up, Yahoo can only hope for other partnerships to come forward. Anyone interested?
