We’ve been seeing a lot of press recently crowing about how there is a very good possibility that the iPad could end up outselling Apple’s own Mac computers and close in on the iPhone. In fact John Paczkowski from Daily Digital had a good post on this today where he relates to us the latest report from RBC Capital Markets analyst Mike Abramsky letting us all know that Apple is selling more than 200,000 iPads per week.
Abramsky goes on to say that the sales of the iPad have outpaced those of the Mac in the US and we haven’t even gotten to the point where international sales go into effect.
“Checks indicate that US iPad sales remain strong post-launch, driven by rising consumer visibility to iPad’s user experience, sustained PR/word-of-mouth marketing, 3G iPad launch, and broadening iPad apps/content,” Abramsky wrote in a note to clients this morning. “We believe Apple is now selling >200k iPads/week, greater than US Macs (est. 110k Macs/week) and just below US iPhone 3GS first quart (246k/week).”
Why is anyone surprised by this?
The fact is that Apple has found the consumer sweet spot. Unlike one of my friends who thinks that the popularity of the iPad is overblown the fact is Apple has been the first computer company to figure out what it takes to make the general masses get excited about anything computer related.
The iPad isn’t aimed at the tech writers or the social media pundits. It is aimed directly at the average consumer. It is in essence the Facebook of computer products, even more so than the iPhone and most definitely the Mac or Windows PC. There isn’t a person alive regardless of age or social strata that wouldn’t be able to pick up an iPad and start using it without having to spend hours trying to figure out what everything does.
This is drop dead simple computing or as many have phrased it – the perfect media consuming device; which when you really think about, that is all that the general masses want to be able to do.
I wouldn’t be at all surprised if the iPad goes on to be the biggest selling electronics device we have ever seen to date.
