Articles Tagged with mcdonalds

Would You Try It? McDonald’s Brings The McLobster To Select Locations In U.S.


McDonald’s has added a new summer treat to menus in select locations throughout the United States, and the reviews are mixed. McDonald’s is debuting the McLobster, McDonald’s version of the lobster roll, in the northeast just in time for summer. WRIC reports that the McLobster features “Atlantic lobster meat,” celery, light dressing, and shredded lettuce… Read more »

McDonald’s Is Planning To Close Hundreds Of Restaurants

McDonald's In Serious Trouble

McDonald’s Corp. plans to close hundreds of U.S. restaurants. For the first time in more than 45 years, the world’s biggest hamburger chain plans to close more stores than it opens. According to a review of Security and Exchange Commission filings by McDonald’s, the Associated Press revealed the fast-food restaurant giant has not closed more… Read more »

McDonald’s Self-Serve Kiosks A Response To Higher Minimum Wage?

self-serve kiosk

McDonald’s is well on the way to offering self-serve kiosks at a majority of their stores instead of paying employees to ask, “Do you want fries with that?” The question is, are McDonald’s self-service kiosks just a result of the ongoing march of automated technology, or the result of minimum wage employees and their city… Read more »

McDonald’s Makes Changes To Food Preparation

Fast Food

McDonald’s is set to make changes to their food preparation techniques in an effort to increase customer satisfaction and and sales. During Wednesday’s Bernstein Strategic Decisions Conference, CEO Steve Easterbrook confirmed the changes include several “little things,” which are expected to make some “big differences.” Although he did not discuss specific details, Easterbrook said McDonald’s… Read more »

McDonald’s’ Hamburglar Makes Comeback, But Is He Kid-Friendly?

McDonald's Hamburglar Makes Comeback But Is He Kid-Friendly

Apparently, gone are the days of a friendlier-looking Hamburglar. McDonald’s has revamped its character into an adult burger-grabber. What about the kids? If you remember “back in the day,” McDonald’s’ Hamburglar was a bit cheerful and energetic. He appealed to the kids, mostly. Though he was a thief, by concept, the Hamburglar wasn’t “conniving” in… Read more »

McDonald’s Is Closing Hundreds Of Stores — Find Out Why

McDonald's Closings

Apparently the public isn’t “lovin’” McDonald’s the way it used to. The fast food giant had previously planned on closing 350 stores across the United States, China, and Japan. According to Fortune, “sagging profits” are to blame, and it was hoped this step would be enough. It wasn’t. The contents of a recently disclosed conference… Read more »

McDonald’s To Test All-Day Breakfast


McDonald’s will reportedly test an all-day breakfast menu in the coming months. Analyst Mark Kalinowski, with Janney Capital Markets, said it simply “makes sense” to include breakfast items on the regular menu. Although McDonald’s was founded in 1948, breakfast options were not available until 20 years later. As reported by McDonald’s, the concept of fast-food… Read more »

McDonald’s Sales Continue To Plunge

McDonald's CEO

McDonald’s sales have continued to plunge throughout the United States and worldwide. In February alone, McDonald’s reported a four percent decline in U.S. sales and a 1.7 percent drop in international sales. Experts blame increased competition from chains offering fresher and healthier options. In response to the continued decline, McDonald’s replaced their CEO and has… Read more »

McDonald’s Plans To Remove Antibiotics From Their Chicken

McDonald's Does Away With Human Antibiotics In Chicken

McDonald’s Corp. is placing demands on their chicken suppliers to stop using human antibiotics in raising poultry. The world’s largest fast food chain will also offer customers cow milk void of rBGH, the artificial growth hormone. According to experts, this is a huge public health move by McDonald’s. Today, McDonald’s made an announcement that the… Read more »