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Posts Tagged ‘ advertising ’

Neuromarketing – the art of reading your mind to sell you more crap you ‘thought’ you wanted

Neuromarketing – the art of reading your mind to sell you more crap you ‘thought’ you wanted

In this day and age of social media and social marketing it is all about connecting with your friends, finding that brand that cares (ya okay) and then seeing if they are selling something that you want. Well ... continue
In year of Social Media everything Super Bowl advertisers stayed away from it

In year of Social Media everything Super Bowl advertisers stayed away from it

Everything these days seems to have to revolve around social media in one way or another and one would have though that the huge ad platform of the Super Bowl we would have seen much more of ... continue
Twitter Celebrities Can Make Upwards Of $50,000 Advertising

Twitter Celebrities Can Make Upwards Of $50,000 Advertising

Twitter who has over 200 Million users, 50 Million of which log in daily, has quite a few celebrities. With many celebrities who have Millions of followers, the money that can be made from advertising is very ... continue
Facebook Gave Advertisers Up To 45% Off, But With One Catch

Facebook Gave Advertisers Up To 45% Off, But With One Catch

According to TBG Digital, a marketing agency, Facebook gave advertisers up to 45% off their typical cost per click rates during the fourth quarter of 2011, only if their ad/s directed users to other Facebook destinations such ... continue
Adweek Reveals Best Commercials of 2011 [Video]

Adweek Reveals Best Commercials of 2011 [Video]

Adweek has revealed its choices for the best commercials of 2011, an eclectic selection that takes in commercials for cars, chocolate bars, milk, TV channels, and videogames. I've posted the top ten below in traditional ten-to-one format. I'd ... continue
Next up: your webcam sharing your mood with advertisers

Next up: your webcam sharing your mood with advertisers

It almost seems inevitable given the growing ubiquitousness of webcams and the ability of software to detect facial movements but the idea that they could be used to gauge your emotional response to advertising on websites is ... continue
Internet Ad Revenues at $14.9 Billion in First Half 2011, Up by 23%

Internet Ad Revenues at $14.9 Billion in First Half 2011, Up by 23%

Strong online advertising growth has continued into the first half of 2011, rising 23.2 percent to $14.9 billion. Figures released by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC US) showed that the growth more than doubled year-over-year. ... continue
Baby Boomers Likely to Click Online Ads Than Younger Ones

Baby Boomers Likely to Click Online Ads Than Younger Ones

Adults aged 55 and older click on online ads more when compared to other age groups, according to audience research and measurement company Crowd Science. The study, where 989 respondents were questioned, found 76% of respondents age 55+ ... continue
Brands Battle for Top Honors on The Madison Avenue Advertising Walk of Fame

Brands Battle for Top Honors on The Madison Avenue Advertising Walk of Fame

If you're familiar with the Hollywood Walk of Fame, this one is the advertising industry counterpart. America's favorite advertising icons and slogans from the biggest brands will go head-to-head to determine this year's inductees to The Madison Avenue ... continue
No One’s Confirming But Facebook’s First Half Revenue is $1.6 Billion

No One’s Confirming But Facebook’s First Half Revenue is $1.6 Billion

Reuters is reporting that Facebook's revenue for the first half of 2011 has doubled to $1.6 billion. Net income for the same period is placed at $500 million. They're a privately-held company so no one can force ... continue
A technology that monitors your television usage isn’t science fiction anymore

A technology that monitors your television usage isn’t science fiction anymore

Television networks and advertising companies already do a lot of monitoring of our television habits but for the most part the current methods are archaic given all the technology we have but a new company in San ... continue
Click-throughs on Promoted Tweets not living up to expectations

Click-throughs on Promoted Tweets not living up to expectations

One of the on-going topics of discussion surrounding the whole social media game is how is Twitter actually going to start making the serious money it needs to in order to justify the large amounts of money ... continue
Twitter’s Promoted Tweets Face A Hurdle To The Big Money

Twitter’s Promoted Tweets Face A Hurdle To The Big Money

There was an interesting post on All Twitter by Lauren Dugan regarding the fact that Twitter has back tracked on its previous ban of alcohol and is now accepting Promoted Tweet advertising from alcohol companies. In the post ... continue
$1 Million To Run Ad During Final Oprah Show

$1 Million To Run Ad During Final Oprah Show

After 25 years as the host of the Oprah Winfrey Show at ABC Oprah is moving on to her OWN network and with that departure comes some of the most expensive TV commercial space of all time. ... continue
Save $25 buying a new Kindle, as long as you don’t mind the ads

Save $25 buying a new Kindle, as long as you don’t mind the ads

Amazon just announced a new way to get yourself a new Kindle and save $25.00 in the process, the only catch is that you have to be willing to live with ads as well as things like ... continue
A clever elevator ad from McDonald’s [Video]

A clever elevator ad from McDonald’s [Video]

China is the next great consumer landscape and McDonald's is no slouch when it comes to marketing in new territories. In order to get some attention for their chicken McNuggets the company's ad agency came up with this ... continue
[Damn Cool Dept.] Who says Play-Doh is just for kids

[Damn Cool Dept.] Who says Play-Doh is just for kids

As kids I don't think there isn't a single one of who didn't at one time or another wasted away a boring weekend by playing with the perennial doughie mixture called Play-Doh only to have all the ... continue
North Korea attacks, claims tasteful game advert

North Korea attacks, claims tasteful game advert

Er, wow. This close-to-the-bone advert for Kaos Studios and THQ's Homefront has been appearing recently on YouTube in Australia, where it's already terrified a fair few users with its claim that North Korea has attacked an unnamed ... continue
[VIDEO] Classy: Amateur shoots $6,000 ad for PlayStation 3 …

[VIDEO] Classy: Amateur shoots $6,000 ad for PlayStation 3 …

... and does a better job than most of his richer, big budget rivals. This commercial (video below) is the work of Ben McCambridge, 29, an assistant editor working in LA. For his directorial debut, McCambridge decided ... continue
Volkswagon takes over YouTube

Volkswagon takes over YouTube

This is awesome and a big thanks to @chrisjohnston for putting the link out on Twitter. It seems that VW's Black Beetle has taken over YouTube and in the process totally destroyed the site, or at least the ... continue
Chrysler’s most awesome Super Bowl ad with Eminem – Imported from Detroit [Video]

Chrysler’s most awesome Super Bowl ad with Eminem – Imported from Detroit [Video]

I've been following much of the Super bowl nonsense via my two Twitter streams, not that you can avoid it, and I think much of the conversation is being split between the game and the ads that ... continue
May the awesome cuteness of this ad be with you

May the awesome cuteness of this ad be with you

Okay I can generally walk away from a lot of the Star Wars silliness that goes on out there, including the movies but I gotta say that this commercial from Volkswagon is all kinds of cute. [embed]http://www.youtube.com/watch?v=R55e-uHQna0[/embed] via Geeks ... continue