Posted in: Business

Verizon To Start Spying On Customers To Improve Ad Selection

verizon wireless

Verizon Wireless will soon start spying on its customers.

The telecom giant recently updated its privacy policy, allowing the company to share more data with advertisers, and several customers have equated the change with spying.

Verizon will know what websites you visit and how frequently you visit them as well as the location of your phone. The company said that its new monitoring practices will allow it to provide customers with more relevant ads.

Verizon said:

“A local restaurant may want to advertise only to people who live within 10 miles, and we might help deliver that ad on a website without sharing information that identifies you personally.”

Getting customers connected with local businesses sounds like a good idea, but several people are concerned about Verizon’s spying practices. According to iDigital Times, the tracking function is enabled by default on Verizon phones.

If you don’t want to let Verizon use your data for marketing purposes, you can log into your account and go to Verizon’s privacy center. On that page, you should find a button that allows you to opt out of the program.

Verizon said in a press release that its new spying practices will allow it to give businesses a detailed look at their customers. For example, Verizon will be able to determine the users demographic (age, gender, race), their interests (pet owner, tennis player), and their most frequent locations (which could help companies determine billboard placements).

What do you think about Verizon’s new spying practices? Are you comfortable with the telecom giant knowing your web history and your location? Are you looking forward to seeing more relevant ads?

Articles And Offers From The Web

Comments

22 Responses to “Verizon To Start Spying On Customers To Improve Ad Selection”

  1. Ralph Bocock

    You think they haven't always known? Verizon and the government know everything you do. Verizon is now just going to start selling the information.

  2. Shelly Christo

    As if they didn't already know this information? The cops and ping your phone if they're looking for you. We all live in an "internet Filter Bubble" (my search will bring up different things than yours based on my search history). We are always being watched, recorded, tracked… you name it. The downfall to "progress."

  3. Katie Kate

    They are ALL spying.. only news I get now is entertainment & celebrity gossip… if you go to those articles you will see. Give it a try, visit only political, celeb, etc.. for a few days & watch what you get on your home page. Another way to manipulate people lol.

  4. Shelly Christo

    As if they didn't already know this information? The authorities can ping your phone if they're looking for you. We all live in an "internet Filter Bubble" (my search will bring up different things than yours based on my search history). We are always being watched, recorded, tracked… you name it. The downfall to "progress."

  5. Marc Metal

    cut my cell bill in half and you can sell my basic personal information to make more profit. if not then you do not have my permission to use my personal information.

  6. William Shallou

    "If you don’t want to let Verizon use your data for marketing purposes, you can log into your account and go to Verizon’s privacy center. On that page, you should find a button that allows you to opt out of the program."".
    So…what's the big deal again?

  7. Scamuel Jones

    I've been seriously changing my hi-speed IP from Comcast to Verizon. NOW, I won't have to make a decision, since Verizon just made it for me! (And, yes, if guessed that it WILL NOT Verizon, you guessed correctly!

  8. Anonymous

    the big deal is you shouldn't have to go to the privacy center and opt out when you're the one paying for a service. You didn't add to that service so it shouldn't be added to your default. If they want to add this crap they should have an 'opt in' option.

  9. Marissa Paugh Hendrix

    Companies already do this. Next time you go to a website to view a product, whether that be Netflix or JCP, watch for the add to appear next time you are on the web, it may be subtle, but it's there, trying to draw you back in to finalize that purchase.

  10. Anonymous

    I HATE the spying. They already have people's addresses for billing purposes. If they want to target a local ad, they can use that. They don't need to find out more info. I'm leaving expensive companies when my contract is up. They charge an arm and a leg and sell your info too? Hah! Never again.

  11. Joel Weisberger

    Sure you can "opt out" but how to you verify that they have actually stopped tracking your activity.

  12. Ogi Teodorovich

    actually, if you look carefully at all the small charges on your bill to date, I believe they have been charging everyone a fee monthly (12 cents or something like that) to let them sell your info….so you already pay them to make money selling your info…i know that comcast has been doing this…..

  13. Anonymous

    there is an opt out procedure on EVERY smartphone, simply check that…yes, you can say that how do we still now they are not spying with another software? then don't use a smartphone, a computer, a tablet, or anything and live in a shell…

    this is the media again spinning things out of control to make it news worthy.

  14. Margaret Thomasson Gerstung

    Can you say goodbye to me? You do not have permission to spy on me. Period…

  15. Amaral Farm

    "To be GOVERNED is to be kept in sight, inspected, spied upon, directed, law-driven, numbered, enrolled, indoctrinated, preached at, controlled, estimated, valued, censured, commanded, by creatures who have neither the right, nor the wisdom, nor the virtue to do so. To be GOVERNED is to be at every operation, at every transaction, noted, registered, enrolled, taxed, stamped, measured, numbered, assessed, licensed, authorized, admonished, forbidden, reformed, corrected, punished. It is, under pretext of public utility, and in the name of the general interest, to be placed under contribution, trained, ransomed, exploited, monopolized, extorted, squeezed, mystified, robbed; then, at the slightest resistance, the first word of complaint, to be repressed, fined, despised, harassed, tracked, abused, clubbed, disarmed, choked, imprisoned, judged, condemned, shot, deported, sacrificed, sold, betrayed; and, to crown all, mocked, ridiculed, outraged, dishonored. That is government; that is its justice; that is its morality."
    –French socialist Pierre-Joseph Proudhon