It looks like those smart investments are paying off well for the stars of ABC’s Shark Tank. Now, Mark Cuban is taking some of those products that he has invested in on the show to bring them front and center as part of Amazon Exclusives. He is putting them all together to be sold online and attaching his name to them.
The Mark Cuban Collection will feature some of the best brands from those entrepreneurs that had brought their products to the tank throughout each season. As reported by Business Insider, there is expected to be around 20 brands and 100 products in the beginning, with a potential to add more as time goes on.
— Business Insider (@businessinsider) June 1, 2016
Cuban has picked the brands that he thinks will be best sellers of those that are already making a good profit. Adding them into the Amazon Exclusives store will most likely see their businesses explode with the huge popularity of the site. Everyone seems to flock to Amazon to find the products that they are looking for, and it is where consumers can put their trust in, as well.
In an official statement, Mark Cuban said that Amazon seemed to be a no-brainer when the decision was made to go this route.
“Amazon is the best in the world in online transactions. Smart curation and product discovery is something Amazon does very well. The Amazon Exclusives program exposes brands to new customers and handles much of the logistics. That back-end support is critical for companies that want to grow.”
Those companies that are included in this deal are Tower Paddle Boards, Nuts ‘N More, Gameday Couture, and Bottle Breacher, just to name a few. You can find high protein peanut butter, edible cups, a handboard for body surfing, and gluten-free oatmeal cookies. Mark loves anything gluten-free and sports-related, so these products certainly got his attention and also his investment.
One product that is being sold as part of the Mark Cuban collection is the original laundry hamper called The Dirty Dunk. While this is not one of his investments on Shark Tank, it is one of his best-sellers. This and all of the other products are now available to purchase through Amazon Exclusives.
The highly-successful entrepreneur explained to the Dallas Morning News that this move to get these products out onto a best-selling website like Amazon is a smart move and a way to get them sold at a faster rate.
“We have had amazing success with several of our company’s products on Amazon Exclusives. They are the best at what they do. It made perfect sense to extend it and brand it in a new way. It just makes them stronger. Both do a great job selling on their own websites but Amazon is obviously the best at selling only.”
Those products on Shark Tank always seem to sell quickly as soon as they are featured on the show. This is seen as a more productive way to get them out to consumers at an easier and faster rate.
Amazon Exclusives is not very old at all, as they had just opened their store last year, but it has already created a buzz in the world of online selling. Their success comes from the 20,000 items that are featured in various categories. It seems to have been a hit with sales of $50 million in 2015.
Cuban’s fellow sharks, Kevin O’Leary, Robert Herjavec, Barbara Corcoran, Lori Greiner, and Daymond John have been silent so far on this piece of news, but their wheels may start turning soon. They may just follow suit and have their own Amazon Exclusive collections.
Getting his own collection of products on Amazon is not the only thing that Mark Cuban has been investing in. He also wouldn’t mind running for vice president if asked to by either Hillary Clinton or even Donald Trump. Of course, he may not be on Trump’s good side right now, with him questioning on whether the Republican candidate really is worth billions, as previously reported by the Inquisitr. He probably won’t have to worry about it, because he has yet to be approached by either side on a possible VP ticket.
Do you think the Mark Cuban Collection will be successful?
[Photo by Rick Kern/Getty Images for Samsung]