Mashable poised to overtake TechCrunch as leading 2.0 blog by traffic
The pecking order in the web 2.0/ social media blogging space is about to have its biggest shake up in years, with Mashable set to overtake rival TechCrunch.
Web tracking stats show that Mashable is just behind, or in one case ahead of TechCrunch. Alexa, Compete and Quantcast show TechCrunch in the lead, but only by small margins; comScore, a long favorite tracking service for TechCrunch shows that Mashable has more unique visitors, and is ahead on pageviews by a very small margin.
Mashable has been on a roll over the last year, with a depth of writers and content bringing back readers. Their story is an unlikely one, but likewise representative of what the web can achieve. Founder Peter Cashmore started the blog in his native Scotland at a relatively young age, with little experience in the field vs Michael Arrington who was previously involved in startups.
Here’s the break down.
comScore
Compete
Alexa
Quantcast
Note on Quantcast: unlike Mashable, TechCrunch hides its stats from public view, except for the total people count.
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![Katherine Heigl Shows Off Newly Adopted Daughter [Pics]](http://www.inquisitr.com/wp-content/2012/05/katherine-heigl-adopted-daughter-pics-1-100x100.jpg)
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![Grieving Pit Bull Stays with Dead Mate for 14 Hours [Video]](http://www.inquisitr.com/wp-content/2012/05/grieving-pit-bull-phoenix-arizona-2012-video-100x100.jpg)
Mar 23, 2009
Probably has a lot to do with Arrington taking a month off then coming back and not keeping 'good' posts coming. I've noticed that they seem to be posting less articles – especially on weekends.
Mar 24, 2009
I like both, but I'm very happy for Pete and crew, Europe can be better than US sometimes, right?
Mar 24, 2009
Mashable has made a large effort to harness the power of social media sites like Digg. They have some good analytical content, but they also have a decent number of list posts that social media sites seem to love. They found a model that works and that is a good thing.
Mar 24, 2009
Mashable seems to have more advertising than Techcrunch. Techcrunch probably makes more revenues because of its events business. However, mashable probably does get more traffic because they do a lot of list posts when Techcrunch does none.
Mar 25, 2009
Wow, interesting analytics! I'm a huge fan of both blogs and get a lot of inspiration for my blog at StartupsNigeria.com
It'll be nice to see what the revenues are for both TechCrunch and Mashable. I'm sure TC will hide their revenues too (as they did with their Quantcast stats).
Mar 25, 2009
Wow, interesting analytics!
I'm a huge fan of both blogs and I've gotten a lot of inspiration for my blog at StartupsNigeria.com
It would be interesting to see their revenues, but that's if TC will be willing to share:-) I doubt if they will.
Apr 28, 2009
Interesting