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Jeremy Lin Gets His Own Ben & Jerry’s Ice Cream Flavor

Posted: February 25, 2012

taste the linsanity

In the last few weeks Jeremy Lin has gone from an unknown player to the talk of the NBA. He has a Nike shoe coming out, his rookie card just sold for more than $20,000, and celebrities like Kim Kardashian are trying to get close to the New York Knicks’ star. Now, the Linsanity has officially spilled over the ice cream world.

Ben & Jerry’s has just released a new ice cream in honor of Jeremy Lin. Taste the Lin-Sanity ice cream went on sale this week in limited quantities at Harvard. (Lin is a graduate of Harvard.)

Jeremy Lin’s Ben & Jerry’s flavor is vanilla frozen yogurt with swirls of lychee honey. The ice cream also comes with a waffle cookie which can be used to scoop the ice cream.

The Detroit Free Press reports that the waffle cookie replaced Ben & Jerry’s initial ingredient, a fortune cookie. After people complained that the fortune cookie was racist they replaced them with waffle cookies.

Ryan Midden, Ben & Jerry’s general manager for Boston and Cambridge said:

“There seemed to be a bit of an initial backlash about it, but we obviously weren’t looking to offend anybody and the majority of the feedback about it has been positive.”

The Taste the Lin-Sanity ice cream flavor is only available at the Harvard store and only available for a limited time. Ben & Jerry’s has no plan at the moment to release the ice cream nationwide.

Comments


6 Archived Responses to “ Jeremy Lin Gets His Own Ben & Jerry’s Ice Cream Flavor ”

  1. OK, so Ben & Jerry's is cashing on Lin-Sanity. When Jeremy Lin has a candy bar named after him, then I'll take notice. A full market offering of the "ice cream" would be a start. At this point, it's just a teaser.

  2. Shoshana Ginzburg
    Feb 25, 2012

    Lychee honey! Wow, so that's what Ben and Jerry think Lin's flavor is!

  3. Gordon Bock
    Feb 25, 2012

    They couldn't make something out of linseed?

  4. Janice Briggs
    Feb 26, 2012

    How about linzer torte?