New year, new Girl Scout cookie!
Supply and demand is one of the most important lessons to learn in business, and it seems Girl Scouts have it down pat, releasing their addictive cookies to the buying public only once a year. Girl Scout Cookie sales are a longstanding tradition among troops across the US, and each year, in addition to the familiar Samoas, Trefoils, Thin Mints, Tagalongs and Do-Si-Dos, the Girl Scouts of America also add a new flavor or two to the roster of cookies.
Recent years have seen the addition of cookies called Cinna-Spins, Thank U Berry Munch, Sugar Free Choco-Chips and Shout Outs. And while the new flavors often prove popular, sales are dominated by the old classics- Thin Mints top the list with 25% of sales, Samoas at 19%, Tagalongs at 13%, Do-Si-Dos at 11% and Trefoils at 9%.
This year’s new girl on the block is the sweetly-named Savannah Smiles, a lemony affair so-called for the hometown of Girl Scouts founder Juliette Low. If you want to find the new Girl Scout Cookie but don’t have a troop hook-up, GSOA recommends turning to social media and tech tools to locate your Thin Mints:
At girlscoutcookies.org, consumers simply use their ZIP code to find out when and where to purchase Girl Scout cookies. In addition, Girl Scout cookies also have a new official presence on the popular social networking site,MySpace.com, and four vintage cookie promotional commercials pulled from the archives have been added to Web sites that feature online videos. The most popular of these is YouTube.com, but the videos have also been added to Google, Yahoo, Grouper, Sharkle, Break, Friendster, AOL Uncut, Uber and Soapbox.
Will you be trying the new Girl Scout Cookie, Savannah Smiles?