Seems Taylor Swift just got a little too perfect. The country starlet’s latest mascara ad for make-up giant CoverGirl (above) has been pulled after being deemed too airbrushed by the catchily-named National Advertising Division of the Council of Better Business Bureaus Claims.
The 22-year-old Swift looks like a paragon of milky-skinned perfection in the ad, which features the words “2x more volume” and then (in veeeeery fine print), “lashes enhanced in post production.” Speaking to Business Insider, NAD director Andrea Levine stated such tactics are crossing a line. She says:
“You can’t use a photograph to demonstrate how a cosmetic will look after it is applied to a woman’s face and then – in the mice type – have a disclosure that says ‘okay, not really.’”
When the NAD requested CoverGirl demonstrate its miraculous mascara, parent company Proctor and Gamble decided to pull the campaign and head back to the drawing board. In a statement, a P&G spokesperson parped:
“Upon receiving the inquiry from the NAD, P&G discontinued the advertisement in question. The NAD has deemed our intervention as accurate and proper. We have always been committed, and we continue to be committed, to featuring visuals and claims that accurately represent our products’ benefits.”
It’s great to hear companies pulled up on this crap for once, though I still think the rules over unrealistic standards of beauty in ads should be enforced a lot more. What do you reckon, our (naturally beautiful and handsome) readers? Is the Swift ad one Photoshop session too far?