Smaller Companies Also Seek Superbowl Advertising Slots

Advertisers are paying at least $5 million for 30 second spots during the 2016 Superbowl and it’s not only the usual big names like Bud light. But big companies such as Amazon and Colgate are opting for Superbowl exposure, despite not having done so previously. Many other smaller brands have also sought to be a part of the big game in order to cash in on the spotlight.