Taylor Swift: Where Are The Hits? [Opinion]

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Taylor Swift certainly isn’t the failure that some are making her out to be. As an opinion piece from the Inquisitr stated last month, Swift’s upcoming tour is anything but a disaster. As Billboard explained, Swift’s upcoming tour is on track to become one of the highest grossing tours of all time. She could sell as much as $450 million worth of tickets and even beat Madonna’s record.

Still, something seems to be missing. Swift certainly isn’t as powerful as she used to be. While some think Swift deserves “her downfall,” others think Swift is just another example of how the media loves to build up stars just so they can take them down. Swift’s album Reputation did hit No. 1, and, as Billboard reported, sold more than 1.2 million copies the first week. However, since then, sales have somewhat tapered off. Currently, Taylor Swift’s new album is at No. 9 on the charts.

Reputation is a certified hit. But there haven’t been any long-lasting hits on the album. “Look What You Made Me Do” did hit No. 1 due to a lot of hype, but didn’t last very long on the charts. The next single, “…Ready for It?’ debuted at No. 4, but dropped off very fast. “End Game,” featuring Ed Sheeran, has dropped from No. 18 to No. 30 this week. Whispers of Swift’s demise are coming through louder than ever. Bashing Taylor Swift has become somewhat of a sport these days.

Katy Perry Taylor Swift
Taylor Swift is still outselling other pop stars such as Katy Perry. Featured image credit: Christopher PolkGetty Images

It hasn’t been a good year for pop artists, especially white ones. Despite all of the hype from the Super Bowl, Lady Gaga has never been able to obtain a lasting hit from her recent album Joanne. Then, there’s Katy Perry, who started off 2017 with the hit “Chained to the Rhythm,” but all subsequent singles and the album Witness flopped. Justin Timberlake’s new album Man of the Woods has received some awful reviews, especially from Pitchfork.

But unlike other artists, Swift isn’t in complete danger. And judging by the fact that several stadium dates have been added to her Reputation World Tour, Swift could be named as the highest earning pop star of 2018. Until then, Swift will have to deal with several more reports about her demise. Perhaps having a real hit would help Taylor shut the naysayers down.