Apple Stores Will Match Competitor Prices, Report Says

Here’s a little tech shopping tip for your holiday planning: Apple has quietly authorized its retail store managers to match competitors’ prices, according to a report published at Apple retail store blog

As we reported earlier this week, independent online retailers are already revealing some significant discounts for MacBooks and iMacs. Now, ifoAppleStore says Apple’s own locations will dip just as low — if you ask. And, if the reports are correct, the move won’t just be limited to Black Friday, either.

In order to qualify, ifoAppleStore says, you’ll have to supply proof of the competitor’s pricing. Of course, one would hope the Apple retail store would be willing to beat the price, not just match it — otherwise, why bother?

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