Justin Bieber’s movie-documentary Believe is set to open in US theaters on Christmas Day.
Parents of Beliebers and parents who are Beliebers be advised, whatever you’ve got planned for December 25 will now include a trip to your nearest multiplex.
Open Road Films, along with SB Films and Dolphin Films, have announced the feature will open nationwide in the US on what is for millions the most festive day of the year.
Believe returns Jon M. Chu in the director’s chair. He also helmed Bieber’s 2011 Never Say Never concert movie, to date the highest grossing film of its type punching in over $98 million worldwide.
Co-producers on the film are Justin, his manager Scooter Braun, Usher Raymond, Garrett Grant, and Bill O’Dowd.
Believe will mix footage from the 19-year-old’s ongoing Believe tour, candid material, and interviews with the singer, his management team, R&B producer Rodney Jerkins, rapper Ludacris, and artist-songwriter Mike Posner.
The first teaser for the film was released via the original “Kidrauhl” YouTube account last Friday.
In a statement, Bieber enthused, “I am so excited to be involved in this movie, and so happy to be able to give back to my fans, especially during the holiday season. Jon Chu and my team have done a wonderful job creating a special moment for Beliebers worldwide, and I can’t wait till Christmas Day when the movie will be in theaters everywhere.”
Braun added, “It’s no secret that Justin Bieber’s name drives a lot of attention. But with Believe, we wanted him to tell his own story, truthfully and directly. The number one goal of our company is to provide global audiences with content that’s not only high-quality and forward-thinking, but also authentic.”
Tom O’Dowd, CEO of Open Road chimes, “Justin Bieber is one of the biggest stars on the planet and one of the greatest entertainers of our time. ‘Believe‘ will be a huge Christmas present for Bieber fans and Open Road Films couldn’t be happier about delivering this special engagement to theaters.”
Alongside the run-up to Believe’s debut, Bieber’s “Music Mondays” series is already rolling.
Over 10 weeks, the singer is releasing new cuts from his Journals collection exclusively to iTunes.
So far the campaign has been an astonishing success. First single “Heartbreaker” rocketed to No. 1 on iTunes charts in close to 70 countries. Second single, “All That Matters,” which debuted this week at No. 1 in 58 countries.
The last song drops on December 9, neatly dovetailing the wrap of the $155 million grossing 15-month Believe tour in Perth, Australia on December 8.
As Bieber’s undeniably eventful 2013 paces to its denouement, all eyes are watching to see if his music and movie can meaningfully mitigate some of the headline-making moments that have been widely reported — and, at times — woefully misreported.
For the teen singer the stakes are high. Although the movie’s footage most likely won’t cover more recent incidents, Bieber filmed a seemingly cathartic interview with Chu in September declaring he would “tell everything.”
So the question is; could Christmas Day bring this polarizing superstar full circle, or as good as?