Lily Collins Is The New Face Of Lancome

Lily Collins has a new job, as the face of the most recent and current Lancome campaign.

Before her Lancome turn, Lily Collins wowed at Paris Fashion Week in a goth ensemble.

Paper the Daily Mail writes:

“The pretty young British actress, daughter of musician Phil Collins, first shot to fame in Oscar-winning movie The Blind Side, before she was cast in films including Abduction, Mirror, Mirror and Stuck In Love… Her latest offering is action adventure movie The Mortal Instruments: City Of Bones, in which she plays the lead character of Clary Fray, who begins to learn about her warrior background after her mother goes missing.”

Lily Collins is stepping into some big shoes as she provides this year’s Lancome look, and the star has been preceded by Penelope Cruz, Kate Winslet, Julia Roberts and Emma Watson as Lancome cover girls.

The star herself seems quite excited for the Lancome partnership, and she gushed in a release:

“It’s an absolute honor and privilege to have been chosen to represent the Maison Lancôme. I have always admired the brand’s unique and distinctive appreciation for inner beauty and grace, elegance and utter radiance.”

General Manager of Lancôme International Francoise Lehmann said of the choice to use Collins as a face for Lancome:

“With her charm, gracefulness, modernity and lively wit, Lily Collins is the perfect embodiment of femininity according to Lancôme.”

In the past, Lily has mused that she’d like to do both small and large projects of all sorts of scopes, explaining:

“That’s what I want to do – balance fun big movies with gritty passion projects I love… I didn’t feel the pleasure in drinking or doing drugs. I wanted to remember the fun moments that I had with my friends and not wake up and go, ‘Um, I think I had fun?’ ”

Lily Collins is officially a “brand ambassador” for Lancome, and dished that during Paris Fashion Week, she wore nail polish and mascara from the line.