‘Gravity’ Featurette Makes The Case For IMAX [Video]


The latest featurette for director Alfonso Cuaron’s Gravity carefully explains why moviegoers should check out the sci-fi thriller on an IMAX screen.

Warner Bros. recently unveiled a behind-the-scenes look at the film’s state-of-the-art 3D presentation. If that clip wasn’t enough to convince you to see the movie in theaters, then the studio is hoping their latest featurette will do the trick. You can find the promo clip below.

“We wanted it to be an immersive experience, as if you’re sitting in the theatre but you feel as if you’re floating in space. There’s no other format as immersive as IMAX,” the filmmaker explained.

Although studios often want folks to spend more money on IMAX tickets to held boost their box office earnings, CinemaBlend writer Sean O’Connell firmly believes the flick is definitely worth the price of admission.

He explained:

“Not only am I telling you that Alfonso Cuaron’s ‘Gravity’ deserves to be experienced on the largest IMAX screen in your town, I’m also sharing the above clip, which spells out why Cuaron’s use of IMAX will plunge you right into Sandra Bullock’s predicament… and pull you along for an unprecedented ride.”

During a recent conversation with Screen Daily, Cuaron revealed that he doesn’t think very highly of other 3D movies. In his opinion, most aren’t worth checking out on the big screen.

“The problem now is that they make all these films that are not designed for 3D and then convert them as a commercially afterthought — and they are crap. They don’t follow the rules of 3D of what does and doesn’t work,” the filmmaker told the website.

Moviegoers will soon see for themselves what all of the fuss is about. The critically-acclaimed sci-fi flick is currently scheduled for release in North America on October 6.

Check out the IMAX featurette below.

Are you looking forward to director Alfonso Cuaron’s Gravity? Are you planning to check out the flick on an IMAX screen next month?

[Image via Warner Bros. Pictures]

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