EVA Air’s first long range Hello Kitty jets are now in the air after a maiden flight landed in Los Angeles last week.
Each of the Hello Kitty planes carry their own theme and fly from Taipei to LAX. The jets includes various characters including My Melody, Little Twin Stars’ Kiki and Lala, and rival character Kuromi, the trouble-making bunny.
Hello Kitty is one of the most over-marketed characters of all-time and nowhere more so than in Asia.
Eva Air currently flies five Kitty-theme planes in a partnership with Sanrio.
Head to your local Target and you can find Hello Kitty backpacks, toasters, lipstick, adult clothing, baby clothing, and just about everything in-between.
So are travelers willing to jump inside a pressurized metal tube painted with Hello Kitty logos? EVA Air believes in the product so much that they began flying three-weekly flights from Taipei to Los Angeles. The program started flight on September 20, and a European schedule is already in the works.
The company in a statement calls the theme “Sanrio Family hand-in-hand.” The company says it is “embracing the world and overcoming various cultural barriers.”
The Hello Kitty planes which fly to Japan, Hong Kong, South Korea, China, and Guam from Taiwan are A330s. The US plane is a Boeing 777.
Inside the planes more than 100 items from headrest covers and utensils to snacks and soap dispensers bare the Hello Kitty moniker.
Customers will also see their boarding passes and baggage stickers stamped with Hello Kitty promotional materials.
Hello Kitty has been around since 1974, and, despite such a long-time on the market, she continues to grab the attention of buyers around the world. Hello Kitty has earned more than $5 billion in worldwide revenue.
If you’re like me, you’re an American who thinks Hello Kitty is just some type of horrible acid trip gone wrong.
Would you fly on a Hello Kitty jet?