The bottled water sham continues

I have never been a bottled water proponent. In fact I think it is the greatest marketing con game ever pulled on consumer on such a global level; this was before I watched the excellent documentary called Tapped.

So it was rather interesting today to come across a post on the Yahoo! Green blog by Lori Bongiorno about a recent study by the Environmental Working Group (EWG) that analyzed the labels of 173 unique bottled water products, as well as company websites, to determine if the companies disclosed where the water actually came from, how it - or if - the water was treated, and whether they revealed any results from purity tests.

According to the report more than half of the bottled water products failed the EWG's transparency test. Of the 173 only three brands: Gerber Pure Purified Water, Nestle Pure Life Water, and Penta Ultra-Purified Water, passed while earning the highest marks for disclosure as well as using the most advanced purification methods.

Flip the coin and we have at the bottom six brands that got the worst marks from EWG for not proving with a minimum of three basic facts about their bottled water product. Thos companies are: Whole Foods Italian Still Mineral Water, Vintage Natural Spring Water, Sahara Premium Drinking Water, O Water Sport Electrolyte Enhanced Purified Drinking Water, Market Basket Natural Spring Water, and Cumby's Spring Water.

How to the brands stack up score wise and popularity in sales:

  1. Pure Life Purified Water (Nestle), EWG grade = B
  2. Arrowhead Mountain Spring Water (Nestle), EWG grade = C
  3. Aquafina Purified Drinking Water (Pepsi), EWG grade = D
  4. Dasani Purified Water (Coca-Cola), EWG grade = D
  5. Deer Park Natural Spring Water (Nestle), EWG grade = D
  6. Ice Mountain Natural Spring Water (Nestle), EWG grade = D
  7. Ozarka Natural Spring Water (Nestle), EWG grade = D
  8. Poland Spring Natural Spring Water (Nestle), EWG grade = D
  9. Zephyrhills Natural Spring Water (Nestle), EWG grade = D
  10. Crystal Geyser Natural Alpine Spring Water (CG Roxane), EWG grade = F
Gee color me surprised.

Then of course there is Penn and Teller who pointed all this out years ago.