Justin Bieber’s manager Scooter Braun has revealed the 19-year-old will unwrap new, solo music next month. Following a busy weekend during which the singer attended New York Fashion Week after taping an interview for his upcoming movie-docu Believe before it was shown at the Toronto International Film Festival, Braun rode the buzz with music teases.
After hyping up The Wanted’s November 4 release date for their album Word of Mouth, Madison Beer’s upcoming video and Oz teen Cody Simpson, came the news Beliebers have been waiting for.
On Monday Braun hit Twitter to announce Justin will release fresh music in October and confirmed his earlier reveal that Believe would be in theaters for Christmas.
The 32-year-old’s Twitter blitz confirmed Justin’s weekend tweet revealing October as D-month for new music. The pair’s social media promotion comes after fans who joined buyers at the screening of the Jon M. Chu directed Believe movie tweeted glowing reviews.
The new movie will mix Believe tour footage, candid material, and interviews with those closest to Justin and is a follow-up to the 2011 concert-biopic Never Say Never. Also directed by Chu, it’s the highest grossing film of its type in movie history after taking over $98 million worldwide.
Back in April, Chu told the Los Angeles Times the upcoming documentary differed from Never Say Never’s straightforward “origin” narrative, describing Believe as,
“[It’s] almost about a boy becoming an artist rather than a boy’s life. Because his artistry is his life now.”
After taping the marathon Believe interview, Justin tweeted,
— Justin Bieber (@justinbieber) September 8, 2013
The Canadian star followed up that tweet with a message to Chu, vowing,
— Justin Bieber (@justinbieber) September 7, 2013
Braun met the singer when he was just 12-years-old after discovering his YouTube posts of R&B covers by artists such as Chris Brown, Neo-Yo, Usher and Justin Timberlake.
An Atlanta meet with Usher and signing to Island Def Jam Music Group followed.
Braun, named as one of the “most influential” managers in Time Magazine 2013 list recently called out what he believes is the unfair treatment of his second protégé.
He told Entertainment Online: “I care about him, I care about all of my artists, I don’t want to see them going through anything. There are times where I have to wake myself up and remind myself that 99% of the stuff being said is not true and I can’t let it affect me.”
The New York City native insisted, “Just ’cause it’s being reported all over the press doesn’t make it real.”
Admitting Justin has made missteps in recent months, Braun expressed the view that these should be put down to his youth.
“When he does make a mistake, he’s 19,” he said, adding, “He’s going to make mistakes. All of us made mistakes.”
Sharing his take on Bieber’s bad press, Braun continued,
“We tell our youth, ‘We want you to be great, we want you to be great, we want you to change the world, we want you to do stuff,’ but the moment our youth actually exceed our expectations, we belittle their achievements.”
He went on to say, “We tell them, ‘Oh, well they’re young; it’s not credible’.”
Previously telling MTV News that he and the teen star hope his new music will end the “witch hunt” and allow the singer to “speak for himself,” Braun has said the releases will roll out “in a very, very different way with him.”
There’s still no word on an exact date for the first single out of the gate “Heartbreaker,” and apart from a flash in the Canadian’s ad for his latest eau de parfum The Key and Instagram videos, the current release date is still “soon.”
Bieber’s upcoming album, mused here, looks likely to feature a strong hip hop element in addition to R&B.
As well as spots on Maejor Ali’s recently previewed “Lolly,” Asher Roth’s “Actin’ Up,” “Wait For A Minute” which features the rapper Tyga, and “Twerk” with Miley Cyrus and the rapper Lil Twist, the pop prince has also hit the studio with Big Sean, Tyler, The Creator, R. Kelly, Wiz Khalifa, Future, and renowned artist-hitmaker Pharrell Williams.
and yes… @justinbieber gives u some new music in October until December and then a special movie on Christmas.
— Scooter Braun (@scooterbraun) September 9, 2013
[Image via Billboard]