The iPhone 5S champagne gold color is receiving sneers of derision from French wine snobs.
As previously reported by The Inquisitr, the Apple iPhone 5S release date is rumored to be for this month.
One of the colors has been described by Apple as iPhone champagne for its resemblance of the famous gold hue of champagne wine bottles. But a trade association representing the French wineries of the Champagne area are calling foul.
Charles Goamaere, legal director for the Interprofessional Committee for Champagne Wine, explains why they think Apple shouldn’t be able to use the Apple iPhone champagne gold color label:
“We can’t say that a ‘champagne’ colour exists. Therefore, any company wanting to use the name ‘Champagne’ would be doing so [only] to attract all the benefits that surround [the label.]”
All manufacturers of bubbly wine are technically not allowed to refer to their products as champagne. This group is notorious for protecting its champagne brand name. They’ve sued Perrir for its “champagne of mineral waters,” targeted a champagne-smelling perfume, and even removed a champagne-flavored yogurt from the menu.
The Apple iPhone champagne color could lead to yet another lawsuit. But that’s not something new to Apple. The iPhone name was actually used by Cisco which led to a lawsuit.
But the iPhone champagne coloration might not lead to a lawsuit if Apple simply chooses to label this color variant as iPhone gold. I guess we’ll have to wait until the end of the month to find out whether a an Apple iPhone champagne lawsuit is unavoidable.