The battle (that isn't actually a battle) has began. Kendrick Lamar's verse on Big Sean's new song Control has been the talk of the hip-hop world for the last few days. And now, thanks to Papoose, we have the first retaliation diss song.
Kendrick Lamar's verse calls out (read name drops) before saying that he is the King of New York and the Coast. The verse is seen by some as the ultimate throw down and others as the lamest diss track ever released. The truth of the matter is that Lamar's verse is a brilliant marketing scheme.
The singer has been a top trending term on Twitter for the last few days and now that Papoose has released his diss track the world is going to keep talking about him through the weekend.
One of the complaints about Lamar's verse is that he never actually insults anyone. He even tells his fellow rappers that he still loves them even though he wants to steal all of their fans.
Papoose... Well, Papoose takes a different approach.
The singer says that Kendrick Lamar will never be a "true" West coast artist, that the entire world is laughing at him, and that he's probably having gay sex with Stevie J.
Papoose sings: "Tell Kendrick and TDE they need to lay off of the PCP / Far from the king, this is the city of BDP / You'll never be a real West Coast artist like Eazy-E / You a f**king joke. We laughing at you like he-he-he / Ya'll probably stick dildos in each other like Stevie G / I mean Stevie J, on that sex tape with E-V-E / Little Sean, Big Sean, let me see I.D. / Before you rap why you always say B.I.G.? / You ain't Biggie. You can D.I.E."
You can listen to the Papoose diss track below.
What did you think of Kendrick Lamar's verse? Brilliant marketing.