From the moment Activision’s first person shooter Call of Duty: Black Ops was available it has been breaking all kinds of records. The newest one to be set is the 5-day sales record which it has now set at $650 million. Tie that is with the fact that it has also registered as the fastest selling title every and you can see why Activision’s CEO, Robert Kotick is all smiles.
Call of Duty has become the first entertainment property in history to set five-day launch records for two consecutive years across all forms of entertainment.
The title’s success illustrates the mass appeal of interactive entertainment as millions of consumers are choosing to play Call of Duty: Black Ops at unprecedented levels rather than engage in other forms of media.
via Redmond Pie
And we haven’t even hit the serious Christmas buying season yet, so expect more records to be set along the way.