Victoria’s Secret has launched a new 24/7 mobile video channel where you can watch its models strut their stuff right on your cell phone.
“Victoria’s Secret TV,” announced this morning, streams over the MediaFLO “FLO TV” service in a partnership with CBS Mobile. The channel will focus on the upcoming 2008 Victoria’s Secret Fashion Show. It’ll feature behind-the-scenes content from now until the event on December 3.
That day, the show will be streaming for bored men with mobile phones nationwide. It starts at 10 p.m. ET. Afterward, “Victoria’s Secret TV” will switch to post-show coverage, which will continue all the way through the start of 2009. (Seemingly, there is enough material to “discuss” for a full month after the event.)
“The dedicated ‘Victoria’s Secret TV’ channel is part of our commitment to providing subscribers with the programming they demand for their mobile lifestyle,” said Jonathan Barzilay, senior vice president of programming and advertising for MediaFLO USA.
“And by ‘mobile lifestyle,’ we mean ‘sexual fantasies,'” he neglected to add.
FLO TV is available for Verizon Wireless customers (branded as “V CAST Mobile TV”) and for AT&T Wireless customers (branded as “AT&T Mobile TV”). So far, only selected “major metropolitan” areas are included, and both networks do charge a subscription fee for the service.