Luke Bryan is one of the hottest country music artists at the moment and has just released his new album, which comes with very high expectations.
In April, Bryan won the Academy of Country Music Entertainer Of The Year Award and since then the offers are coming, from every corner, but he is turning them down, to tour.
He also shared the stage co-hosting the ACM with fellow country music superstar Blake Shelton.
Bryan is not banking on his success yet, instead he is doubling his live performances, which is what has gotten him to where he is now.
Even Bryan questions his judgement in the matter, he could be reaping the fruit of his success and accepting all the offers that are coming in to do television, which is far more lucrative, but he is going back to the fans.
"It's my first year in," 37-year-old Luke Bryan said. "I won entertainer of the year and I ain't really been an entertainer yet, or what the definition of that is. I had the same feelings when I was asked to co-host with Blake. I turned the ACMs down the first time."
This move helped him win the entertainer of the year award thanks to fans votes, in one of the biggest upsets in recent memory.
He was going against power houses Shelton, Taylor Swift, and Jason Aldean among others. Moreover, the award is usually given to someone established, who is at the top of the genre.
Bryan was only just reaching that level after reaching platinum status with his 2011 Tailgates And Tanlines.
Now, his new album Crash My Party is expected to be the top-selling country music album this year and fans are sending a message, they like what they hear, he is being greeted with sold out arenas across the US this summer.
Crash My Party, hot country star Luke Bryan's new album, had high expectations even before it was finished recording. Will it meet them? Only time will tell, but it looks good.