AT&T, Verizon, T-Mobile, and Sprint have joined together to create an It Can Wait documentary which attempts to highlight all of the major dangers surrounding texting and driving. The documentary, directed by Werner Herzog, is 30-minutes long and titled From One Second To The Next.
Interviews with people affected by texting and driving are also included in the documentary, adding to its intensity. AT&T has been at the forefront of the It Can Wait campaign for three years, after first introducing the It Can Wait stickers to all of its phone packaging in 2010.
When you get a message while driving, it's hard not to pick up your phone. With this film, we want to help make people more aware of the potential consequences of that action.Throughout the documentary, interviews with various people are included, all of which send a strong emotional message and attach real faces to the campaign. One of the people interviewed is Reggie Shaw, who hit and killed two scientists in Utah in 2006 after texting and driving.
A mix of people that committed the crime and people that were hit and almost killed as a result of the crime are all included in the documentary. Debbie Drewniak, who was put into a coma after being hit was interviewed during the short film.
In order to reach the people that will be most affected by texting and driving, From One Second To The Next will be shown in 40,000 high schools. Along with showings in high schools, the carriers have released the film on YouTube for everyone to see.
Current studies suggest that more then half of all teens text and drive or know someone that does resulting in millions of lives that could be affected by the documentary. Granted, messages like the ones portrayed in the film have been in commercials and posters for years and yet texting and driving has remained common even in the face of serious laws.