Blog network Gawker Media is set to abandon the traditional blog formatting in favor of a new magazine style layout for its network of nine sites.
The overhaul, the largest for Gawker Media since launching with Gizmodo in 2002, will see the network abandon reverse chronological order posts, shorten headlines, and further embrace video content.
“I’m out of blogs,” founder and CEO Nick Denton tells The Wall Street Journal. “I don’t want to be the No. 1 blog network anymore. That’s like being king of the playground.”
The change for Gawker Media has been a long time coming, with most large new media sites having embraced magazine style layouts extensively for the last two to three years. It’s actually surprising in 2010 to see a network the size of Gawker maintaining such an old school layout.
The new designs will start rolling out across the Gawker Media network in January 2011.